who owns dollar car rental

If you’ve ever booked a rental car, you’ve likely come across Dollar Car Rental. With their familiar green logo at airports worldwide, they are a major player in the travel industry. But when you’re handing over your keys or comparing prices online, have you ever wondered about the bigger picture behind the brand? Knowing the company structure can sometimes offer insight into things like loyalty programs and service consistency.

So, let’s clear up the question of who owns dollar car rental. The straightforward answer is that Dollar Car Rental is owned by the Hertz Global Holdings, Inc. family. This ownership has been in place for over a decade, creating a powerful network in the car rental market.

The Hertz Family: Where Dollar Fits In

Hertz acquired Dollar Thrifty Automotive Group in 2012, bringing two well-known value brands under its corporate umbrella. While Hertz, Dollar, and Thrifty all operate as distinct brands with their own rental counters, marketing, and slightly different service focuses, they share the backing of a global rental car giant. This structure allows each brand to target a specific type of traveler while benefiting from the parent company’s massive fleet and purchasing power.

What This Ownership Means for Your Rental

You might be curious how this corporate structure affects your experience as a customer. For starters, being part of the Hertz family means Dollar has access to a vast and diverse inventory of vehicles. This connection can also be beneficial for loyalty programs. For instance, points earned through Hertz Gold Plus Rewards can sometimes be used for Dollar rentals, and vice-versa, offering greater flexibility for frequent renters.

It’s also common to see these sister brands located near each other at airport facilities. While they compete on price and specific offers, their shared ownership ensures a level of operational reliability and a consistent standard for vehicle maintenance and safety protocols across the board.

Who owns dollar car rental today?

To reiterate, Dollar Car Rental is a key brand within the Hertz Global Holdings portfolio. This arrangement has proven to be a stable and long-term one, solidifying Dollar’s position as a trusted and widely available option for budget-conscious travelers. The next time you see that green sign, you’ll know you’re engaging with a brand that has the substantial resources of Hertz behind it, which can provide a little extra peace of mind for your journey.